5/5/2023 0 Comments Digital pc digital media kitIf you’re an influencer or agency making a social media kit, be sure to include audience demographics, number of followers or subscribers and average engagement rates across social media platforms, and any other relevant metrics.ĭescribe the type of partnerships you’re looking for and what services you can offer. This can be in the form of an “About” or similar section that gives viewers a brief overview of your brand, company history, new products, or services. Consider this a digital version of your business card. Contact information:Īdd in social media handles, your email address, phone number, company website, LinkedIn ID, and any other pertinent information that someone may need to contact you for a partnership. Think of it as a one-stop-shop for everything you’d want a potential partner or media outlet to know about you when doing press outreach. Whether you’re doing B2C or B2B marketing, a media kit should generally include a few of the following items. Consider saving it as a PDF so it displays correctly across a variety of devices.īelow, we’ll show you how to make a one-page PDF that will render correctly on a wide variety of screens and be easy to share. It should come as no surprise that in the digital age this document should be a high-quality digital file. You can include a link to your media kit in your online newsroom, too. Think of it as your own private news channel, where you control the ‘broadcast.’ If you do have an online newsroom, include a link to it on your media kit so that viewers can follow up and learn more about your brand’s recent news. While different, these two media tools are both part of a rounded approach to media relations.Īn online newsroom contains all of your latest press releases. While a media kit gives viewers a high-level view of your brand, an online newsroom gives them a very detailed look at specific events, releases, etc. How is a Media Kit Different from a Press Kit or Online Newsroom? Whether you’re a social media influencer looking to partner with brands or a brand looking to partner with influencers (or anyone in between), a media kit comes in handy when defining the types of collaboration you’re seeking, the services you offer, and the general audience with which you work. Ultimately, media kits are a great way to drive brand awareness and, if the a journalist writes about you after reading your kit, it can help with sales. They help paint a picture of your brand, its story, reach, influence, and audience. By presenting information on reach and engagement as well as basic facts about you or your company, a media kit demonstrates how you interact with your audience.īeyond press, you can also share media kits with marketers, potential business partners, and investors. Why are Media Kits important?Ī media kit shows off the success of your brand or content. Often used interchangeably, both types of kits are used by journalists to help them share news about your brand. Media kits tend to be more evergreen, whereas press kits are tied to a specific event, often with time-sensitive information. Materials used for PR kits are meant to help media outlets quickly and correctly disseminate information about your brand relative to a specific event. Sometimes people use the term “media kit” as a stand-in for “press kit” or “PR kit,” but the latter two are a bit different. How to Create a Media Kit with Picsart:Ī media kit is a brief overview of your brand that includes key information about what your company or content does, whom it reaches, and the kind of partnership opportunities you are looking for.How is a Media Kit Different from a Press Kit or Online Newsroom?.
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